I am so glad that I am NOT a DirectTV customer. If I was, I would have certainly severed ties with them by now. I don’t watch much TV, and if I do it is usually Netflix, so I never see any commercials. However, it was brought to my attention a few days ago that a new commercial by DirectTV shows a man getting stung by an insect and his face swelling up on one side, similar to the way that LM can present itself. The man in the commercial can’t get a decent job because of his appearance and goes on to be mocked and made fun of by a group of children.
Even if the people at DirectTV were unaware of LM and the fact that some people actually do look like this because they are born that way, the commercial clearly presents a man being made fun of because of the way he looks. This is so not OK. The swelling of the man’s face so clearly mirroring a person with LM makes it not only not OK, but extremely offensive to anyone with LM, including family members of those with LM.
As a parent of a son with LM (his presents mostly in his tongue and lower lip) it is my mission to make sure that my child is not treated differently just because of the way he looks. We parents have to be so strong for our kids. We can’t get upset that no matter where we go, we see people staring at our kids, wanting to ask “What’s wrong?”. Other kids are curious, and for LM families there’s really no such thing as just going out to eat, going to a grocery store, going to a park. We have to be prepared for the stares and the questions. It seems like no one has ever heard of LM before so it becomes our burden (and one that we take on wholeheartedly) to educate the world, so that our kids aren’t looked at like outcasts.
We go about our days, strong for our kids, answering the questions of strangers, explaining delicately to other children why our child’s face looks different. We explain that our kids are just as smart, just as beautiful, just as curious, just as silly as other kids. They are not lesser just because they happened to be born with a condition that makes their face look different from what is considered ‘normal’.
And then comes this insensitive, atrocious commercial that I certainly will NOT post on my blog because I don’t want that garbage on here. First of all, it is NEVER OK to make fun of someone because they are different. I’m talking race, gender, sexual orientation, disability, etc. It is just never acceptable to make fun of anyone, or imply that because someone might not fit in with the majority, that it is OK to make fun of them or imply that they won’t be successful in life.
The people at DirectTV probably know better than to, say, have someone being made fun of in their commercial for being gay or for being a cancer patient. They probably don’t even know that LM exits, but that doesn’t excuse the horrific nature of their commercial.
This commercial makes me realize that more awareness needs to be given to the condition of Lymphatic/Vascular malformations. The kids and adults who suffer from LM are just like you and me. They might not look exactly the same as us, but that is OK. They are unique and don’t dissolve into a crowd the way the rest of us do. They are to be celebrated, for being so strong, and for enduring all that they have to endure. They go through countless surgeries throughout their lifetimes, in an effort to improve functionality, but unfortunately also to reduce the impact of the emotionally draining effects of looking different.
My son, who is less than 2, has had 4 surgeries so far, and another coming up in less than a month. He breathes through a tracheotomy. All because he was born with a tongue and lower lip that are bigger than normal. He should never be made to feel like lesser of a person and should never have to endure the mocking and being made fun of that is shown in the DirectTV commercial. If anything, he should be praised for overcoming everything that he has overcome in his less than 2 years. He will grow up to be stronger and more unique than most.
I have been fortunate enough to have joined several LM groups on social media, and there I have met some of the most dedicated and hopeful parents I have ever seen. Their responses to the execs at DirectTV have been so intelligently and strongly written that they have made me cry. I give kudos to all of the LM parents out there who fight everyday to find the best medical treatment for their kids and who advocate for their children to be treated with the respect they deserve.
Let’s keep going LM families. This commercial has made me realize, that although we have come a long way, there is still A LOT of work that needs to be done concerning LM awareness.
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